+35% Rent Growth Across a 44-Unit Portfolio
Cedar Rapids, Iowa | Case Study
the prohosts difference
✦︎
the prohosts difference ✦︎
About the Owner
Grace G, CEO of Good Morning Investments, owns and operates a growing portfolio of multifamily assets across Cedar Rapids. With scale comes complexity—pricing inconsistencies, operational inefficiencies, and missed revenue opportunities across units.
This 44-unit portfolio represented a clear opportunity: strong underlying demand, but under-optimized performance.
The Results
+35%
average rent increase
+64%
single unit
100% occupancy
maintained
+100%
multiple units at 100% occupancy after increases
4.8-5.0
star
ratings
The Properties Weren’t the Problem, Management Was
When we took over, the portfolio looked stable on the surface—but it was being quietly mismanaged.
Units were occupied, but underpriced by 20–60%
No real pricing strategy or revenue management system
Bad pricing lead to bad guests, higher wear and tear
Listings were inconsistent and under-optimized
Operations were reactive, not systemized
The assets were performing but far below their true potential and costing the owner money and headaches.
Before
Underpriced
units
Manual
oversight
Inconsistent performance
what we changed
✦︎
what we changed ✦︎
We Didn’t Tweak the Portfolio. We Rebuilt the System.
Pricing: Most units were underpriced by 20–60%
• Reset to true market rent bands
• Introduced structured pricing rules
• Aligned pricing with demand—not guesswork
Listings: Didn’t appeal to target demographic
• Rewritten to target the right renter profiles
• Positioned for both STR + MTR demand
• Standardized across the portfolio
Strategy: MTR Primary with STR to fill in the gaps
• STR captured peak demand at premium rates
• MTR filled gaps without discounting
Operations: Before: reactive. After: structured
• Standardized turnovers and workflows
• Clear communication systems
• Consistent guest experience
Better guests
→
Better reviews
→
Stronger demand
→
Higher pricing power
→
Better guests → Better reviews → Stronger demand → Higher pricing power →
From Underperforming to Fully Optimized
Within 12 months, the portfolio became a structured, revenue-driven operation.
+35%
average rent increase
40–60%
multiple units increased
100%
occupancy in several units at higher rates
Occupancy Didn’t Drop—It Improved
Instead:
• MTR captured premium demand windows
• STR filled gaps strategically
• Pricing adjusted based on booking pace, not panic
We did NOT lower prices to fill vacancies.
Result:
• Consistent occupancy without sacrificing rate integrity
$1,350
Before
+35%
$1,820
After
If Your Property Is Fully Occupied… It Might Be Underpriced.
Most owners think they have a demand problem. They don’t. They have a pricing and systems problem. If your property is consistently occupied but your revenue isn’t where it should be, you’re likely leaving 20–60% on the table.